NEW YORK (AdAge.com) — KFC blundered big earlier this month with the launch of Kentucky Grilled Chicken. Not only did it introduce a product that seemed to undermine the finger-lickin’ flagship, it created a crush via a promotion on “Oprah,” where it offered free samples with a coupon download. Not only did people photocopy the [...]
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Avoid These Costly Mistakes, and You Just Might Have a Fine ‘09
Posted by Marc Brownstein on 12.19.08 @ 11:27 AM
Marc Brownstein
In the spirit of Ad Age’s Book of Tens issue, I would like to offer you a list of things to avoid in 2009. Next year promises to be uncharted waters for the [...]
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Five Tips to Cope — or Even Thrive — Through Downturn
A Dig Through Ad Age Archives Reveals How to Grow in Adverse Times
By Bradley Johnson
Published: December 08, 2008
LOS ANGELES (AdAge.com) — Now some good news: Remarkable innovation occurs in marketing and media — in the worst of times.
Ad Age knows something about troubled times: The [...]
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Customer service.
In theory it’s not hard.
However, how many times have you received bad service while they claim they deliver the “Best Customer Service”? Give consumers a reason to come back and they’ll spend their hard earned dollars again and again with you, AND they will tell their friends about you! There’s word of mouth advertising [...]
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