Posted on November 18, 2009 by Kimberly Hellstrom
In just one week I’ve heard 3 small business owners, claim they have the best customer service in their field.
Everyone wants to think that their company delivers the best customer experience possible … EVERYONE.
It’s not just about greeting your customers as they walk in the door.
It’s not just about having a clean office.
It’s not just [...]
Filed under: Uncategorized | Tagged: brand loyalty, brand personality, building raving fans, business strategy, customer service, orlando customer service | Leave a Comment »
Posted on June 8, 2009 by Kimberly Hellstrom
You Want Your Customers to Be Loyal to Your Brand, Not Its Price
by Al Ries
Published: June 08, 2009
A former New York Times editor recently wrote a full-page article for Forbes magazine advocating “variable pricing” for art museums.
“Art-institution directors should start thinking like airline yield managers,” was the subhead of the article.
That’s strange. You might think [...]
Filed under: Uncategorized | Tagged: al ries, brand, brand loyalty, branding, marketing, marketing value, value pricing | Leave a Comment »
Posted on March 10, 2009 by Kimberly Hellstrom
by Karlene Lukovitz
“Value” is today’s ubiquitous marketing cry, but pinning down what constitutes value from the consumer’s perspective is the real challenge.
According to Mintel Senior Research Analyst Marcia Mogelonsky, the keys to influencing consumers now lie in understanding how they’re coping with the “new normal” environment created by the recession and the brand attributes that underlie [...]
Filed under: Uncategorized | Tagged: brand loyalty, consumer's perspective, creativity, marketing, repositioning, value | Leave a Comment »
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