Posted on May 18, 2009 by Kimberly Hellstrom
by Stuart Elliott
The mad men of Madison Avenue are really mad these days, creating a spate of angry advertising campaigns that seek to channel the outrage, frustration and fear felt by consumers hit hard by what some are calling the Great Recession.
The campaigns take an outspoken, provocative tone that is unusual for mainstream marketing messages, [...]
Filed under: Uncategorized | Tagged: advertising, angry ads, brands, candor is in, emotion advertising, marketing, rebuild trust | Leave a Comment »
Posted on April 27, 2009 by Kimberly Hellstrom
Recent news coverage of the cosmetic name change from AIGto AIU at the failed company’s New York headquarters reminds us that a brand is a precious asset. The value of any brand asset depends upon whether it has delivered on its past promises and is believed likely to do so in the future. It takes years [...]
Filed under: Uncategorized | Tagged: brands, consumer trust, financial brands, marketing | Leave a Comment »
Posted on March 4, 2009 by Kimberly Hellstrom
Consumers Fall for the Brands That Are First in Their Minds
by Al Ries
“Love” has become a key ingredient in many marketing programs. Some recent rallying cries:
“Get consumers to fall in love with our brand.”
“Reach their hearts as well as their minds.”
“Create intimate, emotional connections. Smother them with attention and affection.”
Does “love” work in marketing? Sure. [...]
Filed under: Uncategorized | Tagged: Al Reis, brands, consumer, consumer loyalty, marketing | Leave a Comment »
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