Posted on November 18, 2009 by Kimberly Hellstrom
In just one week I’ve heard 3 small business owners, claim they have the best customer service in their field.
Everyone wants to think that their company delivers the best customer experience possible … EVERYONE.
It’s not just about greeting your customers as they walk in the door.
It’s not just about having a clean office.
It’s not just [...]
Filed under: Uncategorized | Tagged: brand loyalty, brand personality, building raving fans, business strategy, customer service, orlando customer service | Leave a Comment »
Posted on October 22, 2009 by Kimberly Hellstrom
Inventing is the easy part. Marketing?
Not so much. We asked experts how they’d advertise 5 hard-to-tout products.
Building a better bulb
The product: ClearLite light bulbs
Sounds simple enough, at first: It’s an energy-efficient compact fluorescent light (CFL) bulb.
But then it gets more complicated:CFLs typically contain liquid mercury inside the bulb. Break it, and you’ve got a [...]
Filed under: marketing strategy | Tagged: business strategy, marketing, marketing hard products to sell, marketing strategy | Leave a Comment »
Posted on June 15, 2009 by Kimberly Hellstrom
By Paul Brown
Here’s How to Find Out
It has always been important to be close to your customers, but never more so than now.
In a recession, you simply cannot afford to let any profitable customers slip away. And in this environment especially, it is easier to sell additional products to existing clients than to look for [...]
Filed under: Uncategorized | Tagged: business strategy, customer experience, customer needs, focus, marketing | Leave a Comment »
Posted on June 5, 2009 by Kimberly Hellstrom
Written by David Gebler
Business Week’s Matthew Boyle recently wrote a column discussing the need—and the effort—to keep managers motivated in tough economic times. The premise that middle managers must lead the effort to motivate employees, especially when there is less money available to do so, is sound. Still, my two decades of experience in advising companies [...]
Filed under: Uncategorized | Tagged: business culture, business high performance, business strategy, company culture, engaging employees, internal marketing, managers motivation, motivating employees | Leave a Comment »
Posted on May 19, 2009 by Kimberly Hellstrom
By Steve McKee
Your ability to sustain a long-term advertising program shows customers that you’re a successful, reliable brandI recently purchased a new digital TV. Normally, Circuit City (CC) would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) [...]
Filed under: Uncategorized | Tagged: advertising, business strategy, consistency, long term advertising, marketing, reliable brands, successful advertising | Leave a Comment »
Posted on May 13, 2009 by Kimberly Hellstrom
How the footwear e-tailer’s CEO, Tony Hsieh, builds a brand through public speaking
Written by Carmine Gallo
“Happiness in a box.” That’s how one customer described the feeling of receiving her shoe order from online retailer Zappos.com.
Much has been written about how Zappos cultivates a culture dedicated to exceptional customer service (it famously offers $2,000 to employees who [...]
Filed under: Uncategorized | Tagged: business culture, business strategy, customer service, presenting, public speaking, Tony Hsieh, zappos | Leave a Comment »
Posted on May 11, 2009 by Kimberly Hellstrom
(OPRAH.com) — Your left brain is logical, linear, by-the-numbers; the right side is creative, artistic, empathetic. Oprah Winfrey talks with Daniel Pink about his groundbreaking book, “A Whole New Mind”, and explores how right-brain thinkers are wired for 21st-century success.
The best part: Anyone can tap into the right mind-set.
Pink, a former chief speechwriter for former [...]
Filed under: Uncategorized | Tagged: 21st century success, business strategy, creative, left brain logical, oprah, right brain creative | Leave a Comment »
Posted on May 5, 2009 by Kimberly Hellstrom
As counterintuitive as it might sound, avoid discounting. Our columnist offers advice on positioning your company to survive and thrive
by Steve McKee
Unpredictable. Slow. Bleak. Grim. Gloomy. All words that have been used to describe the economic outlook for the balance of 2008—and depending upon who you talk to, the scenario for 2009 and beyond. Standard [...]
Filed under: Uncategorized | Tagged: business strategy, economic times, marketing in a recession | Leave a Comment »
Posted on April 20, 2009 by Kimberly Hellstrom
Five Marketing Execs Offer Ideas for Keeping Consumers Connected
By Marissa Miley and Michael Bush
NEW YORK (AdAge.com) — Now’s the time to go big. Or small. To dominate social media. Or stick to what’s tried and true. In these stormy times, how are you supposed to discern what is right for your brand? There is no [...]
Filed under: Uncategorized | Tagged: advertising, business strategy, consumer loyalty, core customers, marketing, social media | Leave a Comment »
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