Posted on June 12, 2009 by Kimberly Hellstrom
by Melanie Warner
The stock market is down, credit markets are as frozen as Arctic snow, and unemployment numbers are rising. But don’t let the bad news deter you; even during a downturn, there are still plenty of ways for smart managers to improve the competitiveness of their businesses. Recessions are an excellent time to refocus [...]
Filed under: Uncategorized | Tagged: be proactive, competitive advantage, downturn, hiring, loyalty among staff, opportunity, recession | Leave a Comment »
Posted on March 9, 2009 by Kimberly Hellstrom
by Paul Nunes
I used to love the television game show “The Price is Right.” Beyond the insane level of excitement of the show was the oddly compelling quest to discover the right price of everyday items like refrigerators and bar stools. I always wondered how people could be off by multiples of the actual price–”people” including [...]
Filed under: Uncategorized | Tagged: customer mindset, downturn, pricing strategy, strategies | Leave a Comment »
Posted on December 9, 2008 by Kimberly Hellstrom
Five Tips to Cope — or Even Thrive — Through Downturn
A Dig Through Ad Age Archives Reveals How to Grow in Adverse Times
By Bradley Johnson
Published: December 08, 2008
LOS ANGELES (AdAge.com) — Now some good news: Remarkable innovation occurs in marketing and media — in the worst of times.
Ad Age knows something about troubled times: The [...]
Filed under: Uncategorized | Tagged: ad age, downturn, growing | Leave a Comment »