Posted on May 28, 2009 by Kimberly Hellstrom
What are the top ten words used in subject lines?
New for this report, we uncover the most frequently used terms in email subject lines.
The top ten most popular terms are:
news
party
newsletter
free
night
sale
com
update
holiday
week
Other interesting points included in the report:
Emails are being opened sooner: 32.6% of all opens occur within the first two hours [...]
Filed under: Uncategorized | Tagged: databasing, Email Marketing, email tactics, free email marketing report, metrics, opt in | Leave a Comment »
Posted on February 5, 2009 by Kimberly Hellstrom
Email campaign case studies (one good, one bad)
In one week, I heard from two companies in the same industry. The comparison is instructive, I think.
Every month, I get a great email from Paul McGowan, founder of PS Audio. His newsletter is anticipated, personal and relevant. I signed up for it and I look forward to [...]
Filed under: Uncategorized | Tagged: case studies, database, Email Marketing, marketing, newsletters, opt ins, seth godin | Leave a Comment »
Posted on November 14, 2008 by Kimberly Hellstrom
The newest e-mail metrics report from MailerMailer confirms this new trend: e-mails sent on Sundays garner the highest open rates.
From looking in my own inbox, I can only guess that the higher Sunday open rates are due to the lower overall e-mail volume. Typically, I don’t get a lot of work-related e-mail [...]
Filed under: Uncategorized | Tagged: direct marketing association, Email Marketing, email metrics, mailermailer | 1 Comment »
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