Posted on May 14, 2009 by Kimberly Hellstrom
Small business owners are banding together to encourage consumers to shop nearby independents. Would such a campaign help your business?
Written by John Tozzi
The buy-local movement isn’t new. For the past decade, independent businesses have banded together to urge local consumers to spend more of their dollars closer to home. Proponents say doing so helps build [...]
Filed under: Uncategorized | Tagged: advertising, beat the recession, buying local, independent business, local business, local marketing | Leave a Comment »
Posted on April 13, 2009 by Kimberly Hellstrom
Beth Kassab | Business Columnist
It’s a tough time to be in the law business. Billable hours are way down. Associates — and even partners — at big local firms are getting the ax.
There’s one attorney, though, who just won’t go away.
John Morgan, known for hawking legal services on television with his catchy “For the people” [...]
Filed under: Uncategorized | Tagged: advertising, john morgan, local business, local marketing, radio advertising, strategy | Leave a Comment »
Posted on February 23, 2009 by Kimberly Hellstrom
‘Compassionate’ Pitch, New Squad Cars Lure Record Number of Minority Recruits
By Jeremy Mullman
Published: February 19, 2009
CHICAGO (AdAge.com) — Cheer up, agencies. Sure, financial institutions, automakers and retailers are all cutting back these days, but one new category of business may be entering the marketing fray: police departments.
The Minneapolis Police Department last year hired Kazoo Branding, [...]
Filed under: Uncategorized | Tagged: advertising, branding, local marketing | Leave a Comment »
Posted on February 18, 2009 by Kimberly Hellstrom
‘Career-e-oki’ Winner Up to The Job
Mother of Two Sings Her Way to $8,000 in Job Training Scholarship Money
By SABRINA PARISE and MARY PFLUM
Feb. 17, 2009
While millions of Americans have been polishing their resumes in hopes of landing a job, many in central Florida were loosening their vocal chords and revving up their Web cams.
Florida [...]
Filed under: Uncategorized | Tagged: career-e-oki, job trainings, local marketing, scholarship | Leave a Comment »
Posted on February 17, 2009 by Kimberly Hellstrom
What a promotion! WPYO, a Cox owned radio station, along with a local advertising agency put together a promotion that addressed a client’s needs that was creative & unique! Read the following story from CNN.
By Kim Segal and John Zarrella
CNN
(CNN) — Nicole Nagy had gone back to school hoping that a new career would [...]
Filed under: Uncategorized | Tagged: cox radio, local marketing, orange county school board, sing for the money, unique promotions, wpyo | Leave a Comment »
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