NFL Shipwrecks Captain Morgan Campaign

Posted on November 13, 2009 by Kimberly Hellstrom

 
Charles Robinson
Yahoo! Sports
Captain Morgan may have pulled off the quietest and shortest-lived advertising ambush in sports history last Sunday. One that was almost universally unknown, barely noticed, and yet, promptly squashed by the NFL this week.
Like the other 21.9 million viewers watching the Dallas Cowboys face the Philadelphia Eagles on Sunday night, you probably missed it. [...]

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BUSINESS OF FOOTBALL (cont’d)

Posted on January 13, 2009 by Kimberly Hellstrom

 The Tech Behind the Game
by Danielle Novy

When it comes to adopting new technology, professional football can be decidedly old school. NFL players often stick to the gear they wore in high school and college for superstitious reasons, says Mark Patterson, VP of sales for sports-equipment retailer Team Express. Still, the sport’s evolution has introduced a [...]

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BUSINESS OF FOOTBALL …

Posted on January 12, 2009 by Kimberly Hellstrom

The NFL’s Smartest Business Team
by Jennifer Alsever

When Robert Kraft bought the New England Patriots football team for $172 million in 1994, he inherited the worst losing record, lowest attendance, and lowest revenue in the National Football League.
Fast-forward 14 years, and the Patriots have evolved into an NFL dynasty worth $1.3 billion, making them the third-most [...]

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A look at the savvy management playbook that makes a $6 billion business tick.

Posted on January 9, 2009 by Kimberly Hellstrom

Being a total chick, I’m admitting that I don’t really love football.  I usually don’t even know who is playing, however by the end of the day I do – Because of all the guys in the office talking about it!  By the way – Did the Gators Win? 
There’s one thing I totally love about [...]

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