by Melanie Warner
The stock market is down, credit markets are as frozen as Arctic snow, and unemployment numbers are rising. But don’t let the bad news deter you; even during a downturn, there are still plenty of ways for smart managers to improve the competitiveness of their businesses. Recessions are an excellent time to refocus [...]
Filed under: Uncategorized | Tagged: be proactive, competitive advantage, downturn, hiring, loyalty among staff, opportunity, recession | Leave a Comment »
by STUART ELLIOTT
The New York Times
As the recession drags on, more retailers are finding they cannot get consumers to buy much of anything unless they offer huge sales, symbolized by significantly high double-digit percentage discounts.
The deals, signaled by “% off”designations in ads, appear to be winning out over descriptions of specific prices, like “was $39.99, now [...]
Filed under: Uncategorized | Tagged: percentage discounts, promotional retailer, recession, retail, strategies in a downturn | Leave a Comment »
One of the claims for Reckitt Benckiser’s new Spray ’n Wash Bright & White, a bleach-alternative stain remover, is that it can help clothes last longer. A promotion was held in February at Grand Central Terminal in New York.
Published: March 24, 2009
By STUART ELLIOTT
THEY say money is the mother’s milk of politics. In marketing, it is [...]
Filed under: Uncategorized | Tagged: line extension, marketing, MARKETING OPPORTUNITY, new product pitches, recession, strategy | Leave a Comment »
by Susanna Hamner and John Maas
The scenario: Hard-sell or luxury-oriented ad campaigns are starting to sound tone deaf to recession-wary consumers. Some competitors are pulling back on advertising.
The tactic: Increase communication with customers to show how your product can ease the difficulties they’re going through.
Advertising budgets often become easy prey during down markets — but [...]
Filed under: Uncategorized | Tagged: advertising, bnet, recession, strategic advertising | Leave a Comment »
How Recession Will Accelerate Consumer Downsizing
Posted by John Quelch on October 15, 2008 3:01 PM
Watch out for a new brand of consumer in 2008: the middle-aged Simplifier. She finds herself surrounded by too much stuff acquired. She is increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out [...]
Filed under: Uncategorized | Tagged: consumers, recession, simplifiers | Leave a Comment »
The scenario: Hard-sell or luxury-oriented ad campaigns are starting to sound tone deaf to recession-wary consumers. Some competitors are pulling back on advertising.
The tactic: Increase communication with customers to show how your product can ease the difficulties they’re going through.
Advertising budgets [...]
Filed under: Uncategorized | Tagged: advertising, communication, recession | Leave a Comment »
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